Appending URL Parameters in the Snapchat Catalog
Within the catalog, on the link attribute, you can append URL parameters. This includes click trackers, UTM parameters, or Snap URL macros. These parameters should be included on each link prior to uploading your catalog or ingesting your feed into Ads Manager.
Snap URL Macros are a tool that gives you a better understanding of the effectiveness of your ads! In order to append URL Macros, upload or sync the product catalog into the Snap UI with the desired macro(s) in the link for each product.
We support the following macros:
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{{campaign.name}} - send the associated campaign's name in the product link
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{{adSet.name}} - send the associated ad set's name in the product link
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{{campaign.id}} - send the associated campaign's ID in the product link
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{{adSet.id}} - send the associated ad set's ID in the product link
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{{ad.id}} - send the associated ad's ID in the product link
Once appended, the link directly in your catalog should look like the below:
https://www.advertisersite.com/product-information&campaign_name={{campaign.name}}&ad_set_name={{adSet.name}}&campaign_id={{campaign.id}}&ad_set_id={{adSet.id}}&ad_id={{ad.id}}
You can use all available macros or can modify based on your own needs.
Please Note: Shopify advertisers using the Snapchat Ads App for Shopify will have their "snap_campaign_id" URL parameter set to a default, unique identifier for web view and deep link ads. This is to ensure proper attribution in the Shopify Admin Dashboard. The "snap_campaign_id" URL parameter cannot be overwritten by the Snapchat URL Macros builder or with url_macro_parameters.
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