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Enhanced Signal Integration with Shopify
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Enhanced Signal Integration with Shopify

Shopify has enhanced the Snapchat Ads App, allowing your business to run Snapchat Ads campaigns directly from Shopify’s ‘Marketing’ tab.

You must have an active Shopify account, have a Snapchat business account with an ad account, and be on the newest or latest Snapchat Ads App version (‘shopify-wpe’).

If you are new to using Shopify with your Snapchat business account, please click here to enable the integration. 

If your Snapchat business account is set up with the original Shopify integration, follow these steps to update: 

  1. Open the Shopify Snap app by clicking on the link here, then click Open app. (If the app isn’t installed, please click on Add app).

  2. To accept the new app scopes, there will be a banner at the top of the page indicating that you can migrate to the new web pixel extension. Click Update and confirm the new scope access on the next page.

  3. You’ll need to double check that pixel events are firing on the shop. To confirm that the web pixel extension is working, download the Snapchat Pixel Helper Chrome extension to validate the pixel requests are being fired. Then visit the Shopify site and ensure that pixel events are firing by opening up the Pixel helper extension.

    • Verify the “Pixel ID” is correct and that events are firing with the “Integration” value set to “shopify-wpe.”

  4. If you have custom pixel:

Please Note: The Snap Web Pixel Extension only captures events that occur on sites that are hosted in Shopify. If a site is headless or if there are portions of it hosted outside of Shopify, the Web Pixel Extension may not capture all of your events. You can use the Snapchat Pixel Helper Chrome extension to check if events are being captured on a particular page.

Self-Serve Instructions: How To Enable Shopify CAPI

Important Note: The Snapchat Ads App for Shopify only captures events on pages that are hosted within Shopify.

Net new advertisers

Install the Snapchat Ads App for Shopify by visiting this link. These Snapchat Business Help Center articles provide step-by-step instructions: 

  1. Shopify Overview

  2. Connect Your Ad Account with Shopify

  3. Create and Connect Your Snap Pixel with Shopify

  4. Run Marketing Campaigns Using Shopify’s Marketing Extension

Advertisers with legacy (previous) integration

  1. Open the Snapchat Ads App for Shopify by visiting this link . Click the “Open app” button. (If the app isn’t installed, please click the “Install” button.)

  2. Update to the Snap Web Pixel Extension. There will be a banner at the top of the page if you ever previously provided a Pixel ID. Please click the “Update” button and confirm the new app permissions on the next page. 

  3. Please Note: If there is no “Update” banner, please uninstall and reinstall the app before moving to Step 3. These Snapchat Business Help Center articles provide step-by-step instructions on how to reinstall: Shopify Overview, Connect Your Ad Account with Shopify, and Create and Connect Your Snap Pixel with Shopify.

  4. Double check pixel events are enabled for the shop. To confirm that the web pixel extension is working, first download the Snapchat Pixel Helper Chrome extension. Next, visit the Shopify site and open the Pixel Helper Chrome extension. Then, verify events are being detected – the “integration” value will be set to “shopify-wpe” – and that the “Pixel ID” matches the Snapchat Ads App “Data Sharing” tab. You can locate a Pixel ID with the steps here.

  5. If the “integration” value is not set to “shopify-wpe,” follow the steps here to get Ads Manager Support. 

Advertisers using a pixel integration that isn’t the Snapchat Ads App for Shopify

Confirm if your entire site is hosted within Shopify. If unsure if a website is fully hosted within Shopify, please contact a technical team familiar with your hosting setup.

If an entire website is hosted within Shopify:

  1. Install the Snapchat Ads App for Shopify by visiting this link. These Snapchat Business Help Center articles provide step-by-step instructions: Shopify Overview and Connect Your Ad Account with Shopify.

  2. Follow the steps in Create and Connect Your Snap Pixel with Shopify to connect your Snap Pixel to the Snapchat Ads App. Notes:

  • If you have a pre-existing Pixel ID, checking the “Connect Snap Pixel” checkbox will link to that pixel.

  • If you go to the Ads Manager and create a new Pixel ID during the app installation process, the app will use the pixel you created when you check the checkbox.

  • If no Pixel ID exists in your Ads Manager account when you select the checkbox, a new pixel will be created and added to the ad account.

  1. Wait at least 24 hours from when the Snapchat Ads App for Shopify and Snap Pixel ID are enabled before confirming that the web pixel extension is working. To do so, first download the Snapchat Pixel Helper Chrome extension. Then visit the Shopify site and open the Pixel Helper Chrome extension. Verify events are being detected – under Pixel events, one of the Page Views will reflect an “integration” value set to “shopify-wpe”– and that the “Pixel ID” matches the Snapchat Ads App “Data Sharing” tab from when you created and connected Your Snap Pixel.

  2. If the “integration” value is set to “shopify-wpe,” disable any non-Snapchat Ads App for Shopify pixel integration(s) as soon as possible to ensure proper performance reporting. If you’re unsure how to disable an external pixel integration, please contact a technical team with access to the original pixel integration(s). If the “integration” value is not set to “shopify-wpe,” follow the steps here to get Ads Manager Support. 

  3. Wait at least 24 hours from when the non-Snapchat Ads App pixel integration was disabled and verify those events are no longer being detected. The Snapchat Pixel Helper Chrome extension should reflect only one Page View under Pixel events with the “integration” value set to “shopify-wpe.” If the external pixel integration wasn’t stopped or you see other Page Views, follow the steps here to get Ads Manager Support. 

If a website is partially hosted within Shopify:

  1. Identify which parts of the website are not within Shopify to ensure the current external pixel integration remains active on those pages.

  2. Install the Snapchat Ads App for Shopify by visiting this link. These Snapchat Business Help Center articles provide step-by-step instructions: Shopify Overview and Connect Your Ad Account with Shopify.

  3. Wait at least 24 hours from when the Snapchat Ads App and Snap Pixel ID are enabled before confirming that the web pixel extension is working on the correct shop pages. To do so, first download the Snapchat Pixel Helper Chrome extension. Then visit a Shopify page on the site and open the Pixel Helper Chrome extension. Verify events are being detected – under Pixel events, one of the Page Views will reflect an “integration” value set to “shopify-wpe”– and that the “Pixel ID” matches the Snapchat Ads App “Data Sharing” tab from when you created and connected Your Snap Pixel.

  4. If the “integration” value is set to “shopify-wpe,” disable any non-Snapchat Ads App for Shopify pixel integration(s) on the Shopify pages only as soon as possible to ensure proper performance reporting. If you’re unsure how to disable an external pixel integration, please contact a technical team with access to the original pixel integration(s). If the “integration” value is not set to “shopify-wpe,” follow the steps here to get Ads Manager Support. 

  5. Wait at least 24 hours from when the non-Snapchat Ads App pixel integration was disabled and verify those events are no longer being detected. The Snapchat Pixel Helper Chrome extension should reflect only one Page View under Pixel events with the “integration” value set to “shopify-wpe.” If the external pixel integration wasn’t stopped or you see other Page Views, follow the steps here to get Ads Manager Support. 
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