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Performance Goal
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Definition
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Impressions
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Deliver as many ads as possible to Snapchatters, based on a specified CPM (cost per 1,000 impressions).
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Click
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Optimize towards Snapchatters who are most likely to click on your ad, at a specified cost-per-click.
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Landing Page View
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Optimize towards Snapchatters who are most likely to click then load the ad’s landing page.
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App Install
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Optimize towards Snapchatters who are most likely to install your app, at a specified cost-per-install.
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2 Second Video View
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Optimize towards Snapchatters who are most likely to complete a qualified video view, which is 2+ seconds of consecutive screen time OR click on the ad, whichever comes first.
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15 Second Video View
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Optimize towards Snapchatters who are most likely to watch your video for 15 seconds OR complete 97% of the total video length OR click on the ad, whichever action comes first.
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Share (Lens)
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Optimize towards Snapchatters who are most likely to share your Lens (via Chat or Stories), at a specified cost-per-share.
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Story Open
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Optimize towards Snapchatters who are most likely to tap and open your Story Ad (in Discover Feed), at a specified cost-per-open.
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Pixel Sign Up
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Optimize towards Snapchatters most likely to complete a sign up on your website, at a specified cost-per-sign up.
*Bid is subject to the event conversion exploration phase, learn more here.
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Pixel Purchase
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Optimize towards Snapchatters most likely to complete a purchase on your website, at a specified cost-per-purchase.
*Bid is subject to the event conversion exploration phase, learn more here.
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Pixel Add to Cart
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Optimize towards Snapchatters most likely to add an item to their cart on your website, at a specified cost-per-add to cart.
*Bid is subject to the event conversion exploration phase, learn more here.
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Pixel Page View
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Optimize towards Snapchatters most likely to browse pages on your website (via Snap Pixel), at a specified cost-per-page view.
*Bid is subject to the event conversion exploration phase, learn more here.
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App Sign Up
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This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also sign up after they install.
*Bid is subject to the event conversion exploration phase, learn more here.
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App Add to Cart
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This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also add an item to their cart after they install.
*Bid is subject to the event conversion exploration phase, learn more here.
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App Purchase
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This bid type is for mobile app advertisers seeking high-intent installs. It's a hybrid optimization type that delivers impressions to Snapchatters who are most likely to download your app but also make a purchase after they install.
*Bid is subject to the event conversion exploration phase, learn more here.
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App Purchase (Re-engagement)
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This bid type is for mobile app advertisers seeking to drive purchases from users who have their app installed using the Deep Link Ad Type.
*Bid is subject to the event conversion exploration phase, learn more here.
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App Open (Re-engagement)
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This bid type is for mobile app advertisers seeking to drive traffic into their app from users who have their app installed using the Deep Link Ad Type.
*Bid is subject to the event conversion exploration phase, learn more here.
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Leads
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Optimize towards Snapchatters most likely to fill in and submit your Lead Form.
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