Getting Started with Enabling the Pixel
To get started with enabling the Pixel on your website, you can follow the steps below.
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Log in to Ads Manager. Then click the menu in the top corner and select Pixels.
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Click Create Pixel, name your pixel, and click Create.
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Select the ad accounts you’d like to share the pixel to by typing the ad account name in the search box.
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In the top right, click the Set-Up Pixel button and select Pixel Code.
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[Recommended] Enable the Automated Matching toggle.
If you use one of the listed integrations, please follow the linked guides; otherwise, this document contains info around implementing the code directly on your site.
Third Parties:
With all deployment options, for the best results it’s important to:
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Pass user parameter data by manually configuring it in your Pixel
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Fire at least 1 standard event
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Configure appropriate optional parameters
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Enable the Automated Matching toggle during Pixel set-up
Please Note:
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User parameter data can only be passed in the init call
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Only pass PURCHASE events on a page once (will affect ROAS reporting)
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Be sure to pass price, currency, and transaction_id with PURCHASE events
Learn More:
