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Set Up Your Snapchat and Business Account

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Set Up Your Snapchat and Business Account
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Set Up Your Snapchat and Business Account

Before you can launch ads in Ads Manager, you’ll need to create a Snapchat account, a business account, and a Public Profile.

Please Note: These instructions are for advertisers launching ads in Ads Manager. For general Snapchat information, check out the Snapchat Support site.

Don’t have a Snapchat account yet? Set up your Snapchat account online: 

  1. Go to ads.snapchat.com.

  2. Next to the “New to Snapchat?” prompt, click Sign Up. Enter your business name and a valid email address. Then create a secure password that will be easy to remember, enter your birthday, and click Next.

  3. Create a username, enter a website, and create your Snapchat account.

    • Please Note: You can choose to import assets directly from your website to help facilitate profile and ad creation by selecting Import Brand Assets.

  4. Complete your Public Profile by adding an image and a bio, then click Confirm.

  5. Input your business details. Confirm your ad account country and currency, then add a phone number. Click Next.

  6. Once you have established a business, you will be prompted to create your first campaign and set up your first ad account. You'll have an opportunity to input a payment method once you're ready to launch your first ad. 

    • Please Note: You can create as many ad accounts as you'd like to launch campaigns in Ads Manager. 

 

Set up your Snapchat account on mobile:

  1. Download the Snapchat app for iOS or Android.

  2. Open the Snapchat app. Then tap Sign Up to create a new account.

  3. Enter your name, tap Continue, then enter your date of birth and tap Continue.

  4. Create a username, then tap Continue.

    • ​​Please Note: You cannot change your username after you've created it. Additionally, only your name and the invited email address will be displayed to you or other members of your business. Your username will not appear.

  5. Make a secure password that will be easy to remember, then tap Finish.

    • Please Note: You have the option to enter your phone number and verify it. This step is optional, but if you get locked out of your account for any reason, we'll now be able to send you a password reset link over SMS. You can also tap Sign up with email instead to sign up with your email.

  6. Follow the instructions to set up a business account.

Have a Snapchat account but no business account? 

To set up a business account:

  1. Log in to Ads Manager using your preferred Snapchat username and password.

  2. Input your business name and click Next.

  3. Input your business details. Confirm your ad account country and currency, then add a phone number and business website. Click Next. This will create your organization and ad account.

  4. Once you have established a Business, you will be prompted to create your first campaign.

  5. You'll have an opportunity to input a payment method once you're ready to launch your first ad. 

FAQs

Which countries are eligible?

Business sign-up is currently available in these countries listed here.

Why can’t I add my credit card?

There could be several reasons why a card returns an error when being added. We recommend reaching out directly to the bank or card issuer for more detailed information. They can also confirm if authorization is being blocked on their end.

Once you have spoken with them, please try re-adding the card by following the steps listed here.

 
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