The Snap App ID is a unique code generated by an advertiser in the Snap Ads Manager. This is how advertisers verify ownership of their apps to unlock new features and ensure control over their data. Once the Snap App ID is generated, you simply paste it into your approved mobile measurement partner (MMP) dashboard to configure.
For iOS 14 campaigns, learn more about SKAdNetwork setup and campaign management in Snapchat’s Ads Manager here.
Access Numerous Products
Verifying your app with a Snap App ID is the only way to gain access to many products within Snapchat Ads Manager:
Please Note: Snap App IDs can only be created by Organization Admins or Business Admins. Snapchat advertisers who run ads for an app from multiple Business Manager Organizations can now share a Snap App ID. Learn more here.
Follow the steps below or watch this helpful video to learn how to create and manage your Snap App ID.
