About Snap Pixel

The Snap Pixel is a piece of JavaScript code that helps Advertisers measure the cross-device impact of Campaigns. Advertisers will be able to see how many Snapchatters take action on their website(s) after seeing their Ad. 

The Snap Pixel is best suited for your direct response goals, such as driving leads, Subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device. Learn how to manage your privacy settings.