App Install Specifications

App Install attachments allow Snapchatters to click and download the advertised app. The App Install attachment displays an Install Card at the bottom of Single Image or Video ads, Story Ads, and a small CTA for Lenses. 

Starting May 2024, iOS 14 campaigns using App Install GBB will use a new Install Card based on Apple’s SKOverlay which allows users to download the app in fewer steps. The Install Card is automatically used when new SKAN-enabled ad sets using App Install GBB are created. From Sept 2024, SKOverlay format will be expanded to all SKAN-enabled GBBs which includes App Event GBBs (Purchase, Add to Cart, Sign-up) as well as other GBBs (Impressions, Clicks, Story Opens, 2 sec Video View, 15 sec Video View).

For iOS 14 campaigns, learn more about SKAdNetwork setup and campaign management in Snapchat’s Ads Manager here.

Requirements

• App ID and URLs for both Google Play and iTunes App Stores

  • Google Play store ID can be found after “id=” in store url

  • Apple Store ID should be the numeric value only

• App Icon image must be square, minimum 200 x 200 px, maximum 2000 x 2000 px (PNG)

• Use one approved partner for mobile tracking: Adjust, AppsFlyer, Branch, Kochava, mParticle, Singular, or Tenjin

• Use implementation guidelines provided by your mobile measurement partner

  • Adjust: https://help.adjust.com/en/article/snapchat

  • AppsFlyer: https://support.appsflyer.com/hc/en-us/articles/211011983-How-to-Configure-a-Campaign-with-Snapchat

  • Branch: https://help.branch.io/using-branch/docs/snap

  • Kochava: http://support.kochava.com/campaign-management/create-a-snapchat-campaign/

  • mParticle: http://docs.mparticle.com/integrations/snapchat/event/

  • Singular: https://singular.zendesk.com/hc/en-us/articles/115003234523-Snapchat-Attribution-Tracking

  • Tenjin: https://docs.tenjin.io/en/tracking/san.html#snap 

Restrictions

• Avoid placing important elements of your ad creative (e.g., critical graphics, logos, messaging, visual indicators or legal language) in the bottom 330px and top 150px of the image or video. Learn more about safe zones for ads on Snapchat

Additional Notes

• For retargeting to work on Snapchat, deep linking should be enabled. Learn more about deep linking here. Additionally, please ensure retargeting is enabled in your MMP's dashboard.

• When selecting the “App Install” campaign objective you need to ensure your app is integrated with a Mobile Measurement Partner (MMP) or Snap's Conversions API (CAPI). Without an MMP or CAPI integration, Snapchat will not be able to optimize your campaign towards install events or provide any app install reporting. 

• Snapchatters can tap the Install Card or swipe on the ad to access the relevant app store. iOS users can tap “Get” on the Apple SKOverlay to begin downloading immediately.  

Learn More:

• Getting Started With Integration

• About Mobile Measurement Partner

• Deep Link Specifications

• Safe Zones for Ads on Snapchat