About URL Parameters and Macros
Macros, when added to WebView URLs, can help you evaluate the impact of your ads within your third-party analytic platforms. Our URL Macros builder provides a seamless way to include campaign information in the WebView URL and allows you to track ad clicks and conversions that originated from your Snapchat campaigns. This can help you understand what targeting group may be performing better, or which creative is driving a higher conversion rate within a third-party analytics platform. Snap provides a seamless way to append macros to your Webview URLs.
Please Note:
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While you’re able to add URL parameters to any ad that drives to a website, a website analytics tool is still required to track results.
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Please Note: Shopify advertisers using the Snapchat Ads App for Shopify will have their "snap_campaign_id" URL parameter set to a default, unique identifier for web view and deep link ads. This is to ensure proper attribution in the Shopify Admin Dashboard. The "snap_campaign_id" URL parameter cannot be overwritten by the Snapchat URL Macros builder or with url_macro_parameters.
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