About Website Custom Audiences
Website Custom Audiences are a group of high-intent individuals who have engaged directly with your brand in the past. Snapchatters who have engaged with your website (Website Custom Audiences) will be retained for 30 days by default, with the exception of audiences associated with the Pixel Sign Up event which is retained for 13 months by default.
There are two ways to access Website Custom Audiences for website events:
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A unique Website Custom Audience will be auto created for each unique pixel event you have in your ad account once the pixel event hits 1000 matched users. The lookback of this audience will default to 30 days with the exception of audiences created for the Pixel Sign Up event which is retained for 13 months by default. You can continue to remove and edit audiences whenever you’d like within your tools.
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Create a Website Custom Audiences with lookback flexibility via the Audience Library in Ads Manager. You can select up to 11 events at a time when creating a Website Event Audience. Adding multiple events will increase your Website Custom Audience size. You can also customize the lookback window of the audience from 1 - 395 days. Learn more about the Snap Pixel here.
Please Note: If there is no media spend against any of these segments within one year, we will automatically remove these from the UI. All Website Custom Audiences must have a minimum of 1,000 Snapchatter to be eligible for use. You can continue to remove and edit audiences whenever you like within your tools. Learn more about the Snap Pixel here.
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