Why Aren't My Ads Delivering?
Take a look at some of the common reasons ads may not be delivering. Keep in mind, the metrics in the Manage Ads table will not appear in real time, but will update throughout the day.
Statuses
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Toggle Status: If the campaign, ad set, or ad is paused, it will not deliver. Learn more about pausing and activating a Campaign.
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Creative status: Only ads that are approved are eligible to serve. To see if your ad has been rejected, follow the steps outlined here.
Dates
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Run dates: If your scheduled campaign or ad set run dates have passed, then ads will not deliver.
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Selected dates: Make sure to check and see if today's date is included in your look back. Metrics may not be appearing if you are not looking at the right date range.
Budgets and Payments
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Budget reached: If you’ve reached an ad account spend cap limit, campaign lifetime budget, Campaign daily budget, or ad set daily budget, ads will not deliver.
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Payment methods: Your ad account must be linked to a payment method before ads can deliver. If the payment method for an ad account has failed, ads will not serve.
Browser Issues
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Browser issues: If you’re having issues with Ads Manager, try clearing your browser's cache and cookies through your browser settings. If this doesn't work, you may need to try using a different browser or make sure the version you are using is completely up to date. We recommend using Google Chrome.
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You can also try opening an incognito window. This window won't collect cookies or use past user settings. If you're using Chrome, simply go to File and select New Incognito Window.
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Double check that you're not running any specialized security software like a firewall, VPN or Ad Blocker which may prevent our site from loading correctly.
Catalogs
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Catalog shows products "Out of Stock": If your products are shown as "Out of Stock" in a selected catalog, your campaign will not deliver. Check if the stock is indeed available and update on your catalog or from your feed platform. In case the availability of those products changes and you do indicate the change of stock counts in Shopify, then this Catalog will be synced in near real-time and the availability will be updated.
